Zara

The store Zara has perfected the distribution of products. They believe in fast fashion. The store only has a limited amount of each shirt, jean, dress, ect. and they do not reorder if they product is bought as predicted. There is a constant exchange of information through all parts of Zara and their supply chains. All the activities necessary to turn raw material into goods or services and put in the hands of the consumer is a supply chain. The goal of a supply chain is to respond to changes in an efficient and effective manner.
In Zara, this quick response can be found. They have new items delivered at a certain time to each store. This is applied to perfect timing for the selling and restocking of materials. This type of shopping makes the consumers know that the product is only there for a limited time. This knowledge leads to visual merchandising in the store. This is the push to make the shopping experience enjoyable and beneficial.