Promotion

Being promoted is always a positive thing, whether it is in your job or in an organization. Promotion is the coordination of marketing communication efforts to influence attitudes or behavior. Promotion can be done in many ways. There are two different types of promotion, low control and high control. The higher the control, the more the promotion is known as a mass appeal. The lower the control, the more the promotion is referred to as personal appeals.
Within the mass appeals section, there are many different options. Advertising is the highest control option. This is a way to give off a dynamic image of how you want consumers to establish the brand identity. Sales promotion is also a mass appeal. This includes contests, coupons, and prizes. This is targeted so that it will build interest or encourage product purchase. Also, it could increase sales. Another mass appeal is public relations. Public relations is the communication of activities that create a positive image of a company and its products. These people who are in the public relations part of the company will work with media outlets to get the word out about the great product.
Personal appeals are much less controlling. Personal selling is the direct interaction between a company representative and a customer. This is a worker promoting their product to others who are around. Direct marketing is targeted directly to the consumers.
Along with these personal and mass appeals, word of mouth is a very strong promotional tactic. This is a very low control avenue of promotion because the company loses control of the promotion once the consumer experiences their product.