Services

There are many different service processes that are directed at 4 different mediums. One of these mediums is customers' bodies, another is customers' minds, another is customers' physical possessions, and the last is customers' intangible assets.
Customers' bodies include services such as hairstyling, transportation, or health clubs. This medium provides a physical experience for the consumer.
Customers' minds include services such as entertainment, sports, or edutainment. This is when customers experience mental stimulation.
Customers' physical possessions include care repair, dry cleaning, or lawn care.
Customers' intangible assets include banking, consulting, or counseling. This provides the customer with intangible services with intangible assets.
Intangible is when you can't feel, taste, hear, touch, or see a service. These cannot be inspected directly before purchase, they simply have to be experienced.
An intangible service is very hard to rate and describe since there is not much that you can see or hear or touch or taste with this.

Promotion

Being promoted is always a positive thing, whether it is in your job or in an organization. Promotion is the coordination of marketing communication efforts to influence attitudes or behavior. Promotion can be done in many ways. There are two different types of promotion, low control and high control. The higher the control, the more the promotion is known as a mass appeal. The lower the control, the more the promotion is referred to as personal appeals.
Within the mass appeals section, there are many different options. Advertising is the highest control option. This is a way to give off a dynamic image of how you want consumers to establish the brand identity. Sales promotion is also a mass appeal. This includes contests, coupons, and prizes. This is targeted so that it will build interest or encourage product purchase. Also, it could increase sales. Another mass appeal is public relations. Public relations is the communication of activities that create a positive image of a company and its products. These people who are in the public relations part of the company will work with media outlets to get the word out about the great product.
Personal appeals are much less controlling. Personal selling is the direct interaction between a company representative and a customer. This is a worker promoting their product to others who are around. Direct marketing is targeted directly to the consumers.
Along with these personal and mass appeals, word of mouth is a very strong promotional tactic. This is a very low control avenue of promotion because the company loses control of the promotion once the consumer experiences their product.

Zara

The store Zara has perfected the distribution of products. They believe in fast fashion. The store only has a limited amount of each shirt, jean, dress, ect. and they do not reorder if they product is bought as predicted. There is a constant exchange of information through all parts of Zara and their supply chains. All the activities necessary to turn raw material into goods or services and put in the hands of the consumer is a supply chain. The goal of a supply chain is to respond to changes in an efficient and effective manner.
In Zara, this quick response can be found. They have new items delivered at a certain time to each store. This is applied to perfect timing for the selling and restocking of materials. This type of shopping makes the consumers know that the product is only there for a limited time. This knowledge leads to visual merchandising in the store. This is the push to make the shopping experience enjoyable and beneficial.