A straight re-buy is a routine purchase of all the items that are necessary to business to business customer regularly needs. An example of a straight re-buy would be toilet paper. There would be no necessary thought going into the purchase and the need of the item.
A modified re-buy occurs when a buyer decides to look around and find someone else to buy the product for better prices, quality, and deliver times. The decision would require more time and effort than straight re-buys. An example would be like purchasing a printer from a certain company, but then being able to simply buy a printer a few years later from another company or another version of the printer from the same company.
A new-task buy is a first-time purchase. There is a lot of uncertainty and risk with this new purchase. There is no previous experience of this decision so there is no other details to look back on. An example would be an expensive textbook a teacher is requiring a student to buy.
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